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The Big Deal with Steph McGovern - Media Release
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A new programme about art was broadcast last week on BBC1. It's a novel idea -
about seeing whether complete novices can become art dealers!
The Apprentice for the Art World?
My questions as I started to watch concerned what is it actually about and
what is it trying to do. Specifically:
- Is it educational or not?
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Is it going to be informative about the business side of the art world?
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will it help artists understand better how to deal with the business side of
art?
- Or is it just a game show with a spin?
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Or as characterised on the programme is this "The Apprentice for the Art
World"
The proposition seems to be "art is no different to any other
business".
How would you describe The Big Deal?
It’s like The
Apprentice for the art world, but the deals are all real, and it’s as much
about the hustle as it is about art.
So maybe educational about the sort of knowledge and skills you need to do
well - much the same as happens with Sir Alan Sugar in in "The Apprentice"?
According to the media brief
Seven pairs of trainee art dealers from around the UK are putting their
creativity, negotiating and profit-making skills to the test in the
highly competitive art world
The bottom line is the seven pairs compete to win £50,000 of "brilliant
British art" (I spotted a David Shrigley)
The Seven Trainee Dealers
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Back row: Bella, Ollie, Liam, Gavin, Phil, Ellie Middle row:
Charles, Darren, Steph McGovern, Cordelia de Freitas, Claire, Aaron
Front row: Deborah, Rebeckah, Daisy, Rebecca
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Now realistically, none of them are actually trainee art dealers! Their backgrounds seem to be completely random.
However they do, of course, cover all the demographic and diversity bases.
(Do you get as bored as I do ticking all the boxes for every dimension
covered? Disability - tick; Gay - tick; Black - tick)
Their media profiles suggest very little involvement in the art world in terms
of making, reviewing, buying, selling, collecting or anything else.
UPDATE: After I published - and after I got some odd comments on Facebook from Art Dealers who seemed very offended by the programme - I went looking and found what are "said to be the criteria used" for those who were selected to be trainee art dealers
The production team selected contestants who met specific criteria:
- No professional experience: None of the participants had a background or professional history in buying, selling, or trading art. [1]
- Walks of life: Producers recruited ordinary people from diverse backgrounds across the UK who showed a strong competitive drive, natural curiosity, and a willingness to learn. [1, 2, 3]
- Auditioned pairs/individuals: They were chosen through standard casting processes handled by production company Stellify Media to test how well their interpersonal dynamics and business instincts translated to the high-stakes contemporary art market. [1, 2]
So is that clear? NONE of the participants had any experience or history as art dealers. They are complete amateurs.
This, of course, is where the competition starts for the viewers - spotting those likely to go to the end!
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Darren (43) and Charles (40) - characterised as the "go getters".
They reminded me of second hand car salesmen. I'm not expecting much of
them.
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Ollie (26) and Bella (29) - siblings who are trying to get a business
off the ground. Seem to be tuned into what young people like
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Claire (59) and Aaron (36) - Welsh friends Claire and Aaron are
from Pembrokeshire and have a background in sales and the building industry.
She's obviously the mover and shaker. I think he's along for the ride.
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Gavin (32) and Liam (28) - Best friends Gavin and Liam from Belfast
have an interest in graffiti art and want to learn more about the art world.
I'm expecting them to leave early.
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Deborah (42) and Rebeckah (42) - Friends Deborah and Rebeckah, from
London, hope their eye for fashion can would translate successfully into selecting and trading art pieces. I think they may go far - possible winners.
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Phil (74) and Ellie (28) - the Dad and daughter team from the
West Midlands love visiting art galleries together.
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Daisy (27) and Rebecca (61) - Mother and daughter Rebecca and
Daisy from Warwickshire work together on the family farm – which specialises
in camel hire. I also think this couple could go far. They seem to have a
good eye.
The programme has two constants throughout the series.